According to Medianama, Facebook now boasts over 65,000,000 business pages set up. The reason for so many businesses having a distinct Facebook presence is simple…. Facebook has 2.7 billion monthly active users. What’s more, Facebook allows your business page to actively target any section of those users based on their location, age, gender, interests, job titles, and more, for relatively cheap. So having a top-notch Facebook business page is vital for the success of your new business.
Here are Pulpo’s 5 simple tips to get started with your Facebook business page…
Get Facebook testimonials!
Chances are your clients are on Facebook. Especially if they’ve found you through Facebook, and so it takes seconds for them to rate your business. Don’t be afraid to ask either. Clients are more than happy most of the time, to offer a quick testimonial. The better your rating, the more trustworthy you are to potential clients.
Your Page profile picture is your brand!
The profile picture on your Facebook business page should easily and quickly identify the brand, for customers. A headshot is probably not a great idea for this. You want a recognisable image that people on Facebook know when it appears in front of them, because it will be the first image potential customers see of your brand…. on their timeline, on feeds you’ve commented on, in the search results. So make sure it stands out and is relevant!
According to Hubspot, Facebook posts with images are 2.3 times more likely to be engaged with, than those without images. And overall – across social media – visual content is 40 times more likely to be shared than any other form of content. You cannot afford to lack imagery in your content, and with lots of free and easy to use social media image creation sites around, you can create your own pretty fast!
Vary your content & be human!
One of the biggest reasons for people to unlike your page, is uninteresting content. So be daring, and be human. Don’t just talk about your product or service. Ask questions, create surveys, comment on news or updates in your industry or your target market’s industry, have a personality for your brand, interact with your followers. Social media is just that… social.
Share now options on your website.
Whether you’ve written a new blog, new products, have a new testimonial, a gallery you’re proud of, or an event featured on your site, giving visitors the ability to share the content to their own Facebook timeline is essentially letting others promote your business for you, to all of their friends.
Facebook, more than any other social media platform, is your friend when it comes to starting up your new business & getting recognition for your brand. Especially given its ability to allow you to target locally. Follow the five tips for your Facebook business page above, and you’re well on your way to making a success of your online marketing.
Author: Jamie Smith.