For the first time ever last year, Google searches on mobile devices overtook searches – 51.3% overall – from computers. A huge change, over such a small period of time, given that back in 2010, just six years earlier, mobile device searches accounted for a mere 5% of all searches. Google have taken note & will be changing the way their searches are handled…
Over the next few months, Google will be changing the way it trawls your website, and indexes it on its search results, by focusing primarily on the mobile version of your site. This is what is known as mobile-first Google indexing. So how will this affect you?
First thing to note is that if you do not have a mobile site, Google will continue to index your computer-version. But it’s worth noting that only having a computer-version of a website, at a time when mobile is taking over for searches on Google, means your site is already likely to lose out to competitors who have a strong mobile-version. If your site is built only for a computer, & is difficult for users to navigate when looking at it on a browser on a mobile device… Google will not rank it as well
If you have both a responsive site, that is to say… a site made for both mobile devices and computers, that resizes and responds to whatever device is viewing it…. Google will look at your mobile version first when it indexes your website. We here at Pulpo automatically ensure we build your site responsive… for both computer and mobile devices, and so your site will not be affected by this change, because the content is exactly the same.
If you have two different separate versions, one for a computer and one for a mobile device, then you need to quickly ensure that your mobile site mimics the computer version for content, & SEO as soon as you can. In fact, you need to focus primarily on building your mobile site as the main version of the site, because it is this version that Google will treat as the main version of the site.
If you’re thinking of starting a business, or looking to build a website – firstly, hi! That’s what we’re here for! and secondly, make sure the site is responsive. This is the best way to be ready for mobile-first Google indexing when it arrives.
For more information on mobile-first Google indexing, see Google’s own blog on the subject here.